WCCO Interviews the Marketing Director for the Mormon Ad Campaign

The Mormon church was started in the 1800's by Joseph Smith who was praying to God to figure out which church he should join.  In his account which is written in the Pearl of Great Price (Mormon scripture) he was visited by two "personages" who came down from the sky in a pillar of light.  Joseph says, "I was answered that I must join none of them, for they were all wrong; and the personage who addressed me said that all of their creeds were an abomination in his sight, and that all their teachings were corrupt." 
Two nights ago WCCO did a segment about the recent barage of Mormon advertising after receiving e-mails from viewers asking what it's all about. They interviewed Ron Wilson, the marketing director for the newly launched Mormon ad campaign. When asked about the ads he said, "Our efforts are really to help people understand that Mormons are not as different as you would think." Not as different as what? The corrupt, abominatable group of Christians that the rest of us are?  This isn't an old story that Mormons don't know.  This is in their sacred scriptures.  Joseph Smith is revered to a Mormon so much more than Jesus Christ.  Why, if all the other churches are an abomination, is the Mormon church trying to tell us that they are not that much different than us???  It is like every other thought or idea that comes out of the Mormon church.  It is contradictory.  The public relations and marketing teams are constantly fighting contradictions because they are not telling the truth.  It is like the person who tells one lie, then covers that lie with another lie and so on until they are in a massive tangle of lies.  The Mormon church is held up in a web of lies so great they are constantly "updating" their doctrines, editing their scriptures and changing their strategies.  Just twenty years ago I was taught as a Mormon that we are NOT like everyone else.  We were told we are the one and only true church and no one will live with God the father in eternal life unless they are Mormon. So, what are the Mormons trying to say in this new campaign?  What are their similarites? Well, they are human beings with families and jobs and hobbies and gifts, created and loved by God.  Other than that, I think Mormons are even more different than we think.  More to come as this is just the beginning of the marketing campaign!